Brand Awareness: Why And How To Foster It
Raising Brand Awareness for your business is an essential marketing strategy to create long-term impacts on your customers. Brand value builds credibility among…
Your Insomnia Could Be Ruining Your Management Skills
Sleep, or lack thereof, has an immense impact on the day-to-day productivity of business managers. In our globalized, ‘always-connected’ work culture, it is…
This Company Lets You Buy Shares Of Startups Like Paytm And Ola
Over the last decade, India’s startup community has seen its startups flourish and blossom — Paytm has turned from being a tiny mobile…
TCS Doubles Starting Salary For Engineers With “New-Age Digital Skills”
The starting salary for engineering graduates in India hasn’t moved much in over a decade — in the early 2000s, engineers with IT…
My Ambition Is To Go To The US, Build A Product, And Defeat The Guys There: Vijay Shekhar Sharma
Paytm’s has already become India’s most valuable startup, but CEO Vijay Shekhar Sharma has his sights trained higher. Sharma has said that he…
After Four Straight Years Of Losses, Pepsi India Posts A Profit In 2017-18
The fizz might be returning for PepsiCo India. After four straight years in which the company reported a net loss for its India…
Easy Ways To Improve Online Security For Start Ups
Life can be hard for start-ups, especially in the online world. They’re expected to deliver a hell of a lot, in a short…
Reliance Is Looking To Buy Hathway Cable To Jumpstart Its JioGigaFiber Business: Reports
Reliance has chosen to go alone in most of its recent projects — it built Jio from scratch to take on existing telecom…
Tata Sky Takes All Sony Channels Off Its Platform, Sony And Tata Sky Trade Allegations In Public
The tussle between platforms and businesses is familiar in the tech world — sellers on Flipkart and Amazon keep agitating over their policies…