Why Buying Fake Facebook Fans And Twitter Followers Is Bad

Numbers. We all love them. Pageviews, ‘uniques’, subscribers and of course Facebook fans and Twitter followers. The higher they are, the more your business can be validated.
However, once what used to be a metric to judge how useful your business is to the audience you cater to by way of number of people liking or following you, has now come to mean ‘the more the better’. And brands, even the most popular ones, are resorting to buying fans and followers to boost their social media stats. However, buying your social media audience could do more harm than good and here’s why.

Want Better Customer Service? Be A Better Customer

The consumer of the digital age is empowered with a voice that finds its way on various channels of social media. One bad experience, and the beleaguered customers get on a personal vendetta to vent out at the brand. While the customer plight is understandable, and brands should make all efforts to provide a seamless, smooth customer experience, the truth is stuff does go wrong, people make mistakes and every once in a while the customer may not have the perfect experience he signed up for. However, as much as the business owes the customer, the customer too has certain responsibilities. Here are a few ways we can do better at our roles at consumers, and instead of trying to resort to aggression or rudeness, help both the company and themselves enjoy a mutually respectful, healthy and complaints- free relationship.