Nestle Put To The Test Again, This Time Its Pazzta
Nestle had barely had time to celebrate the return of Maggi on Indian shelves, when another of its products is in the dock. The UP government has raised concerns about the levels of lead in Pazzta, Maggi’s pasta brand.
Indian Luxury Fashion Brands To Go Global
With FDI being eased in single brand retailing and permission being granted to foreign companies to market through ecommerce platforms, the Government plans to encourage Indian luxury designers and brands enter into the global market, thus putting the nation on the international map.
Hiring To Pick Up In 2016; Retail, E-commerce, Transport To Dominate
Indian employers forecast an increase of 14.5% in hiring outlook next year, according to the India Skills Report 2016. Among sectors, retail, e-commerce, transport and logistics, telecom, pharma and healthcare are expected to lead the numbers with over 25% increase in hiring followed by banking, financial services and insurance (BFSI) at 15-25%. The positive hiring sentiment in the economy reflects a strong optimism for growth in the coming year.
Quikr Ventures Into The Entertainment Industry
From a cross category classifieds business, Quikr has now ventures into the entertainment industry, partnering with filmmakers. It has signed a memorandum of understanding (MoU) with filmmaker Vivek Bohra and casting director Aadore Mukherjee, to launch a platform for actors, casting directors, and production houses. The new platform will unite the different entities which will o help meet the needs of the entertainment industry.
Grofers Raises $120m; Valuation Jumps Threefold In Less Than A Year
Grofers has wrapped up a $120 million (Rs.800 crore) funding led by Japan’s SoftBank, thus taking the ecommerce stores to a valuation of $400 million. Other investors included Apoletto Asia, the personal investment vehicle of DST Global’s partners, Russian billionaire Yuri Milner, along with existing backers Tiger Global Management and Sequoia Capital India, according to Grofers CEO Albinder Dhindsa.
Riddle Room: A Startup That Is Solving The Problem Of Solving Problems
I experience Riddle Room, a live escape room, a form of physical real life interactive game in which players are locked inside a room and have to unearth clues, examine unassuming objects and discard decoys to successfully make it out within 60 minutes.
Uber Leases Space In Hitec City For Its Hyderabad Office
Uber’s taking rapid steps towards setting up its Hyderabad office. After announcing plans of setting up its largest non-US office in the city in July, the company announced that it has leased 150,000 square feet for its Hyderabad office.
Snapdeal Launches Its Image Search Tool, SnapSearch
If Flipkart does it, can Snapdeal be far behind? After Flipkart had launched its image search tool this July, Snapdeal has also come out with its own version. Called SnapSearch, the tool will allow desktop users to upload pictures of clothes they fancy, and will show up suggestions of similar products available on Snapdeal.
How Alcohol Brands Promote Themselves Without Promoting The Alcohol
With the ban on advertising of alcohol, liquor brands are now resorting to surrogate advertising. Surrogate advertising involves the promotion of a brand name, but the intent is to push a different product. Traditional surrogate advertising relied on television, radio and newspapers, but now it uses the digital medium liberally, taking advantage of the absence of clear guidelines.