Watch Flipkart’s Image Search In Action

Earlier this month, Flipkart had announced a hitherto-unseen innovation in the Indian e-commerce space – image search. With this feature, users can simply take a picture of clothes that catch their fancy, and Flipkart would automatically display items from its catalogue that look similar to the article of clothing that’s been photographed.

Why Flipkart’s Moving To An App Only Model

Flipkart, Amazon, and Snapdeal are currently locked in a slugfest for a piece of the $11 billion Indian e-commerce pie. They’re offering jaw-dropping discounts, spending millions on promotions, and even taking out snarky advertisements against their competitors, all in a bid to woo the Indian consumer. But last month, Flipkart hinted that it might do something quite extreme – the company said that it could shut down its website.