Why Buying Fake Facebook Fans And Twitter Followers Is Bad
Numbers. We all love them. Pageviews, ‘uniques’, subscribers and of course Facebook fans and Twitter followers. The higher they are, the more your business can be validated.
However, once what used to be a metric to judge how useful your business is to the audience you cater to by way of number of people liking or following you, has now come to mean ‘the more the better’. And brands, even the most popular ones, are resorting to buying fans and followers to boost their social media stats. However, buying your social media audience could do more harm than good and here’s why.
Paytm Signs MOU With MP Government To Set Up Centre In Jabalpur
Madhya Pradesh isn’t a name that immediately springs to mind when you think of locations for tech startups. India’s tech scene usually has engineering offices in the startup hubs of Bangalore or Delhi, and prefers keeping its backend offices in close vicinity. But Paytm, India’s payments and e-commerce giant, is venturing into uncharted territory by setting up a center in Jabalpur.
Chennai And Kolkata Can Now Do Ola Share Rides
Cab-hailing app Ola has now rolled out Ola share in Chennai and Kolkata. Ola has recently launched the Share feature wherein up to three users can share an Ola cab ride. The user can either choose to ride someone from a pre-created social group or with anyone, on the same route, using the Share option.
11 Times These Customers Had No Chill On Social Media
We trawled the social media activity of some of the most active brands on social media, and picked up the choicest of examples of times when customers had no chill, and used a brand’s well-meaning campaigns as a customer complaint redressal forum.
Hike Messenger Touches 100 Million Users
Hike messenger, India’s homegrown competitor to Whatspp, has touched an important milestone – it claims to touched have 100 million users. Started in December 2012, Hike has seen a steady growth in its users since its inception, though it saw stiff competition from Whatsapp among India’s user base.
“You Won’t Be Fired…This Week”- Yahoo CEO’s Ominous Comment
Things are getting pretty serious at the troubled internet company, Yahoo Inc. If CEO Marissa Mayer’s comment “You’re not getting fired this week — feel better now?” is not an ominous sign of the impending gloom at the once an internet and media giant, very little else is.
Want Better Customer Service? Be A Better Customer
The consumer of the digital age is empowered with a voice that finds its way on various channels of social media. One bad experience, and the beleaguered customers get on a personal vendetta to vent out at the brand. While the customer plight is understandable, and brands should make all efforts to provide a seamless, smooth customer experience, the truth is stuff does go wrong, people make mistakes and every once in a while the customer may not have the perfect experience he signed up for. However, as much as the business owes the customer, the customer too has certain responsibilities. Here are a few ways we can do better at our roles at consumers, and instead of trying to resort to aggression or rudeness, help both the company and themselves enjoy a mutually respectful, healthy and complaints- free relationship.
Capgemini Appoints Srinivas Kandula As India CEO
Capgemini has appointed Srinivas Kandula as chief executive officer for India, replacing Aruna Jayanthi, who has moved to a global role within the group.
Barclays To Shut Equities Division In India; Job Cuts Expected
British bank Barclays Plc will shut its cash equities division in India. This is in line with a decision to exit this business across the Asian region. The move is expected to result in around two dozen job cuts.