Zomato Forced To Take Down Porn Campaign

Zomato had revealed the results of its porn marketing campaign with much fanfare. The company had decided to advertise on porn websites to promote its night time deliveries. And the campaign, however unconventional, had worked. Zomato had managed to draw people to its site at record low costs. It had seemed like a perfect startup hack – an insight into consumer behaviour that had demonstrable results. Yet Zomato’s taken the campaign down a day after it was announced.

Prominent Investor Zishaan Hayath Accuses Grofers Of Cheating Customers

Prominent angel investor Zishaan Hayath has claimed that Grofers delivery boys are cheating consumers by creating fake bills. In a Facebook post, Hayath said that his mother made a large order from Grofers which included 3 packets of pulses. However the delivery boy only got them 2 packets, but the bill was of the same amount as his order. The store had generated a bill with different prices such that the order totaled to the same amount.

Quikr To Be Available In 7 Indian Languages

Indian startups are all out to woo Bharat. After Snapdeal had announced that it was going to be available in 11 Indic languages amidst much fanfare, it is now the turn on classifieds site Quikr to follow suit. The company has announced that its platform would be available in 7 Indian languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati and Marathi.

10 Examples Of Companies Using Gifts And Merchandise As Clever Marketing Hacks

Companies are known to be capitalistic, cold and impersonal entities who’re out there to take your money.

However, every now and then they do little gestures, that makes them come across as personal, caring and send warm and fuzzies your way. In their own ways, they go out of their way to reach out and touch.

Call it a clever marketing hack or a genuine gesture, here’s a few instances when some companies – known or small – made people’s days with their thoughtful acts.